With my past in retail and mentorship, I am an advocate for specialty retailers.
I'm on a mission to maximize every shop's operating dynamic. In today's competitive world, it's vital that we utilize every resource that is available to us--including our relationships, our data, and our intuition.
I challenge every small business owner to exude their inner executive, achieve thoughtful goals, and discover sustainable profitability in their business.
With this specialized approach, my retailers are thriving.
I have 10 years of varied retail experience from store sales associate to director level leadership. I have led a sales team of 15, allocated product to UK & Australia, purchased millions of dollars of inventory, managed a team of 7 buyers, and developed high level merchandise assortment strategies. I have contributed to different types of businesses, ranging from mom & pop operations to global enterprises.
I grew up in the small town of Brady, Texas, where my family still farms and ranches. I attended Texas A&M in College Station and received my Bachelors in Business Administration. I focused on a specialized track of marketing, retailing, and buying.
Out of college, I spent several years at Fossil Inc. using Oracle ERP to manage strategic merchandise distribution across the globe. I gained valuable working knowledge of statistical analysis, merchandise planning, and sales forecasting. My categories were highly profitable because inventory was balanced: the right amount of the right merchandise was consistently flowing to the right place at the right time. When Fossil rolled out a new POS, I was selected to travel from coast to coast to teach management teams how to use the new system. (continued below)
When I moved to Austin, I accumulated 5 years buying experience in the outdoor retailing industry. I started at a regional specialty outdoor retailer as an assistant apparel buyer and eventually led the buying department and merchandise strategy. During my tenure I created several systems and tools, managed double digit sales increases in a plethora of categories, and developed daring merchandise assortment strategies to capture the target customer. Here, I discovered my passion for mentoring my team and talent of creating efficiencies.
In 2016, I was selected to join the inaugural class of the Skip Yowell Future Leadership Academy sponsored by the Outdoor Industry Association. I was the junior director of this elite program in 2018 where I facilitated the growth of 35 of the outdoor industry's brightest minds.
At the end of 2016, I decided to pursue my mentoring passion. One where I could spread my wings and guide specialty retailers to success and improve local commerce across the country. Outside Looks, LLC was created to facilitate my pursuit of retail coaching.
I live in Central Texas with my husband and our Cavalier/Golden Doodle mix, Jules. We live just steps away from the most beautiful network of rivers in Texas, where you can typically find me on my stand up paddle board. I also enjoy hosting dinner parties and assisting my family at the ranch.