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Who is Carrie Watson

Who is Carrie Watson

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our approach


With our past in retail and mentorship, we are advocates for specialty retailers.


We're on a mission to maximize every shop's operating dynamic. In today's competitive world, it's vital that we utilize every resource that is available to us--including our relationships, our data, and our intuition.

We challenge every small business owner to exude their inner executive, achieve thoughtful goals, and discover sustainable profitability in their business.

With this specialized approach, our retailers are thriving.

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carrie watson,


I have 15 years of varied retail experience from store sales associate to director level leadership. I have led a sales team of 15, allocated product to UK & Australia, purchased millions of dollars of inventory, managed a team of 7 buyers, and developed high level merchandise assortment strategies. I have contributed to different types of businesses, ranging from mom & pop operations to global enterprises.

I grew up in the small town of Brady, Texas, where my family still farms and ranches. I attended Texas A&M in College Station and received my Bachelors in Business Administration. I focused on a specialized track of marketing, retailing, and buying.

Out of college, I spent several years at Fossil Inc. using Oracle ERP to manage strategic merchandise distribution across the globe. I gained valuable working knowledge of statistical analysis, merchandise planning, and sales forecasting. My categories were highly profitable because inventory was balanced: the right amount of the right merchandise was consistently flowing to the right place at the right time. When Fossil rolled out a new POS, I was selected to travel from coast to coast to teach management teams how to use the new system. (continued below)


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