With our past in retail and mentorship, we are advocates for specialty retailers.
We're on a mission to maximize every shop's operating dynamic. In today's competitive world, it's vital that we utilize every resource that is available to us--including our relationships, our data, and our intuition.
We challenge every small business owner to exude their inner executive, achieve thoughtful goals, and discover sustainable profitability in their business.
With this specialized approach, our retailers are thriving.
I have 15 years of varied retail experience from store sales associate to director level leadership. I have led a sales team of 15, allocated product to UK & Australia, purchased millions of dollars of inventory, managed a team of 7 buyers, and developed high level merchandise assortment strategies. I have contributed to different types of businesses, ranging from mom & pop operations to global enterprises.
I grew up in the small town of Brady, Texas, where my family still farms and ranches. I attended Texas A&M in College Station and received my Bachelors in Business Administration. I focused on a specialized track of marketing, retailing, and buying.
Out of college, I spent several years at Fossil Inc. using Oracle ERP to manage strategic merchandise distribution across the globe. I gained valuable working knowledge of statistical analysis, merchandise planning, and sales forecasting. My categories were highly profitable because inventory was balanced: the right amount of the right merchandise was consistently flowing to the right place at the right time. When Fossil rolled out a new POS, I was selected to travel from coast to coast to teach management teams how to use the new system. (continued below)
When I moved to Austin, I accumulated invaluable buying experience in the outdoor retailing industry. I started at a regional specialty outdoor retailer as an assistant apparel buyer and eventually led the buying department and merchandise strategy. During my tenure I created several systems and tools, managed double digit sales increases in a plethora of categories, and developed daring merchandise assortment strategies to capture the target customer. Here, I discovered my passion for mentoring my team and talent of creating efficiencies.
In 2016, I was selected to join the inaugural class of the Skip Yowell Future Leadership Academy sponsored by the Outdoor Industry Association. I was the junior director of this elite program in 2018 where I facilitated the growth of 35 of the outdoor industry's brightest minds.
At the end of 2016, I decided to pursue my mentoring passion. One where I could spread my wings and guide specialty retailers to success and improve local commerce across the country. Outside Looks, LLC was created to facilitate my pursuit of retail coaching.
I live in Central Texas with my husband and our Cavalier/Golden Doodle mix, Jules. We live just steps away from the most beautiful network of rivers in Texas, where you can typically find me on my stand up paddle board. I also enjoy hosting dinner parties and assisting my family at the ranch.